FORWARD FEST: Mastering Strategic Pricing for Cash Flow Management
Date and Time
Friday Aug 22, 2025
10:30 AM - 12:00 PM CDT
Date: August 22, 2025
Time: 10:30 am – noon CST
Location
Online, Live virtual session via Zoom. Course link will be sent out shortly before the session.
Fees/Admission
Fee: This course is being offered at no cost. Participants must reserve a free Forward Fest pass to register, and must register ahead of time for the event. While Forward Fest offers several pass types, all SBDC events are accessible with the free Forward Fest event pass.
Description
This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors, brand value, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach, attendees will gain insights into the financial and psychological aspects of pricing, empowering them to make informed decisions that drive success.
Key Takeaways:
1. Develop Strategic Pricing Skills
– Learn how to determine the right price for your product or service.
– Understand how to factor in competitors, perceived/brand value, and personal experience when setting prices.
– Explore how to account for overhead and other indirect costs when direct costs are minimal.
– Compare different pricing models, such as bundled pricing or subscription-based pricing, beyond the traditional price-per-product model.
2. Price for Customer Segmentation
– Discover strategies for pricing tailored to different customer segments.
– Evaluate whether listing your pricing publicly (e.g., on a website) is appropriate for your business model.
3. Maximize Profitability through Pricing
– Identify methods for increasing profit margins through optimized pricing strategies.
– Balance competitive pricing with maintaining perceived value and brand integrity.
