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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250822T153000Z
DTEND:20250822T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:FORWARD FEST: Mastering Strategic Pricing for Cash Flow Management
DESCRIPTION:This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors\, brand value\, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach\, attendees will gain insights into the financial and psychological aspects of pricing\, empowering them to make informed decisions that drive success.  \n\nKey Takeaways:\n\n1. Develop Strategic Pricing Skills \n\n  Learn how to determine the right price for your product or service.\n\n  Understand how to factor in competitors\, perceived/brand value\, and personal experience when setting prices.\n\n  Explore how to account for overhead and other indirect costs when direct costs are minimal.\n\n  Compare different pricing models\, such as bundled pricing or subscription-based pricing\, beyond the traditional price-per-product model.\n\n2. Price for Customer Segmentation\n\n  Discover strategies for pricing tailored to different customer segments.\n\n  Evaluate whether listing your pricing publicly (e.g.\, on a website) is appropriate for your business model.\n\n3. Maximize Profitability through Pricing \n\n  Identify methods for increasing profit margins through optimized pricing strategies.\n\n  Balance competitive pricing with maintaining perceived value and brand integrity.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: inherit\; text-rendering: optimizelegibility\; border: 0px\; font-family: &quot\;Red Hat Text&quot\;\, sans-serif\; font-size: 1.125rem\; margin: 0px 0px 1.5rem\; padding: 0px\; vertical-align: baseline\; line-height: 1.6\; -webkit-font-smoothing: auto\; background-color: rgb(247\, 247\, 247)\;"><span data-teams="true" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors\, brand value\, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach\, attendees will gain insights into the financial and psychological aspects of pricing\, empowering them to make informed decisions that drive success. &nbsp\;</span></span></p>\n\n<p style="box-sizing: inherit\; text-rendering: optimizelegibility\; border: 0px\; font-family: &quot\;Red Hat Text&quot\;\, sans-serif\; font-size: 1.125rem\; margin: 0px 0px 1.5rem\; padding: 0px\; vertical-align: baseline\; line-height: 1.6\; -webkit-font-smoothing: auto\; background-color: rgb(247\, 247\, 247)\;"><span data-teams="true" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;"><span style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; line-height: inherit\; font-weight: 625\;">Key Takeaways:</span></span></span></p>\n\n<p style="box-sizing: inherit\; text-rendering: optimizelegibility\; border: 0px\; font-family: &quot\;Red Hat Text&quot\;\, sans-serif\; font-size: 1.125rem\; margin: 0px 0px 1.5rem\; padding: 0px\; vertical-align: baseline\; line-height: 1.6\; -webkit-font-smoothing: auto\; background-color: rgb(247\, 247\, 247)\;"><span data-teams="true" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr" style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;"><span style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; line-height: inherit\; font-weight: 625\;">1. Develop Strategic Pricing Skills&nbsp\;</span><br style="box-sizing: inherit\;" />\n&ndash\; Learn how to determine the right price for your product or service.<br style="box-sizing: inherit\;" />\n&ndash\; Understand how to factor in competitors\, perceived/brand value\, and personal experience when setting prices.<br style="box-sizing: inherit\;" />\n&ndash\; Explore how to account for overhead and other indirect costs when direct costs are minimal.<br style="box-sizing: inherit\;" />\n&ndash\; Compare different pricing models\, such as bundled pricing or subscription-based pricing\, beyond the traditional price-per-product model.</span></span></p>\n\n<p style="box-sizing: inherit\; text-rendering: optimizelegibility\; border: 0px\; font-family: &quot\;Red Hat Text&quot\;\, sans-serif\; font-size: 1.125rem\; margin: 0px 0px 1.5rem\; padding: 0px\; vertical-align: baseline\; line-height: 1.6\; -webkit-font-smoothing: auto\; background-color: rgb(247\, 247\, 247)\;"><span style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; line-height: inherit\; font-weight: 625\;">2. Price for Customer Segmentation</span><br style="box-sizing: inherit\;" />\n&ndash\; Discover strategies for pricing tailored to different customer segments.<br style="box-sizing: inherit\;" />\n&ndash\; Evaluate whether listing your pricing publicly (e.g.\, on a website) is appropriate for your business model.</p>\n\n<p style="box-sizing: inherit\; text-rendering: optimizelegibility\; border: 0px\; font-family: &quot\;Red Hat Text&quot\;\, sans-serif\; font-size: 1.125rem\; margin: 0px 0px 1.5rem\; padding: 0px\; vertical-align: baseline\; line-height: 1.6\; -webkit-font-smoothing: auto\; background-color: rgb(247\, 247\, 247)\;"><span style="box-sizing: inherit\; border: 0px\; font-family: inherit\; font-style: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; line-height: inherit\; font-weight: 625\;">3. Maximize Profitability through Pricing&nbsp\;</span><br style="box-sizing: inherit\;" />\n&ndash\; Identify methods for increasing profit margins through optimized pricing strategies.<br style="box-sizing: inherit\;" />\n&ndash\; Balance competitive pricing with maintaining perceived value and brand integrity.</p>\n
LOCATION:Online\, Live virtual session via Zoom. Course link will be sent out shortly before the session.
UID:e.2659.5607
SEQUENCE:3
DTSTAMP:20260517T142409Z
URL:https://business.veronawi.com/events/details/forward-fest-mastering-strategic-pricing-for-cash-flow-management-5607
END:VEVENT

END:VCALENDAR
