SMARTSkills Workshop: Jump to the TOP of Google
Date and Time
Tuesday Sep 17, 2024
Location
Verona Area Chamber of Commerce
120 W. Verona Ave., Verona WI 53593
Fees/Admission
MEMBERS: Free
NON-MEMBERS: $20
Contact Information
Le Jordan
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Description
Title: Jump to the Top of Google TOMORROW with Google Ads
Date & Time: September 17th, 8 am to 10 am (light breakfast provided)
Location: Chamber Offices
Facilitator: Eagan Heath, Digital Marketing Agency Owner (Asymmetric Marketing)
Workshop Overview: Unlock the power of Google Ads to elevate your business visibility and drive immediate traffic. This hands-on workshop is designed for small business owners and marketers looking to harness the potential of Pay-Per-Click (PPC) advertising. With step-by-step guidance and real-time application, you'll learn how to create effective Google Ads campaigns that can propel your business to the top of search results.
SMART Goals for Participants:
- Specific: By the end of the workshop, participants will be able to set up and launch their own Google Ads campaign, targeting specific keywords and audiences.
- Measurable: Participants will learn how to track the performance of their ads, including impressions, clicks, and conversions, ensuring they can measure the success of their campaigns.
- Achievable: With guided instruction and practical examples, participants will gain the confidence to manage their Google Ads independently, utilizing best practices shared during the workshop.
- Relevant: This workshop is tailored to meet the needs of small business owners and marketers, focusing on strategies that drive high-quality traffic and conversions relevant to their business goals.
- Time-bound: Participants will have a functional Google Ads campaign running by the end of the workshop, with a follow-up plan to optimize their ads over the next 30 days.
Key Topics Covered:
- The How and Why of Google Search Ads: Understanding the fundamentals of Google Ads and why PPC advertising is a powerful tool for capturing existing demand and driving immediate results.
- Strategic Setup: Hands-on setup of Google Ads accounts, including keyword research, ad creation, and setting up conversion tracking.
- Optimization: Strategies for monitoring and optimizing ad performance, including adding negative keywords, improving Quality Scores, and adjusting bids for better ROI.
- Measuring Results: Learn how to calculate and reduce your cost per conversion, ensuring your ad spend is efficient and effective.
- Landing Page Optimization: Best practices for creating landing pages that convert, aligning ad copy with landing page content to maximize results.
Join us for this practical workshop and take the first step toward mastering Google Ads to drive more traffic and sales for your business!
