Lunch & Learn: Mini Brand Workshop

Description

Jill Skowronski is the current president of 6AM Marketing, Inc. in Madison, WI. With over 20 years of marketing/branding experience, and a number of awards under her belt for her leadership and community involvement, she is excited to be bringing her mini brand workshop to the businesses of Verona. Through this workshop, businesses will learn how to think about and leverage their unique stories and capabilities to move the sales needle and compete in a digital age. Her workshop will help businesses narrow down their points of differentiation and consider all aspects that influence a brand. With Jill’s expertise, attendees will walk away with a marketing brief that will be the solid blueprint for any marketing communications/strategies for the future.

Highly skilled in branding, strategy, consumer behavior and business development, Jill is well-versed in tactics from traditional to digital and is ready to share her insights with the businesses of Verona. She has worked with clients in a variety of industries including health care, education, pharma and home goods and has worked on marketing campaigns for regional and global brands, including State Farm Insurance and Beer Nuts. She most recently spent the last10 years as a VP of Marketing in the technology and food and beverage sectors, before joining 6AM.